It’s a big world inside a club store.
Pallets stacked high. Shoppers cruising the aisles with oversized carts. Everything about places like Costco, Sam’s Club, and BJ’s Wholesale is built for scale, and for brands, that can mean massive sales opportunities.
One thing to keep in mind: club stores often operate a little differently.
More Than Just Bigger Boxes
Selling in club stores isn’t simply a matter of putting more products into a bigger box. Every inch of a club-store display has a job to do:
- Pallets must fit exact footprints and weight limits
- Packaging needs to survive demanding drop tests and clamp handling
- Graphics must be bold and simple enough to grab attention from long aisles
- Sustainable materials are increasingly required
The stakes are high. A design that doesn’t pass testing, or fails to impress buyers, can stall a launch or shut brands out of the aisle altogether.
A Guide Through Club Store Complexity
That’s where Stephen Gould comes in.
We help brands of every size navigate the unique demands of club stores, whether you’re creating your first SKU for Costco or refining an existing club program for BJ’s.
Some clients come to us at the idea stage, looking for help designing structural packaging and graphics that balance compliance and shelf impact. Others already have designs but need them adapted for club-store specs. In either case, we’re ready to step in wherever and whenever we’re needed.
