Celebrating Self-Expression with the UGG Pride Box

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by Stephen Gould
June 21, 2024
By Stephen Gould
June 21, 2024

In recognition of Pride Month, we collaborated with UGG to create a unique and expressive Pride Box, aligning with UGG’s partnership with artist and activist Alok Vaid-Menon. The box featured a matching set of green and pink platform shoes, a coordinating dress, and a framed poem, all reflecting themes of self-expression and inclusivity. The production process involved international manufacturing and domestic fulfillment.

UGG’s openness to creative suggestions made the design phase seamless. The design included two compartments—one for the shoes and one for the dress—ensuring simplicity and functionality while effectively meeting the tight deadline.

Despite the tight deadline, we maintained high standards of aesthetics and functionality. The team’s expertise ensured a smooth production process, resulting in a product that was both beautiful and meaningful.

The 51 mailers exceeded expectations, showcasing our commitment to quality and creativity. This project celebrated diversity and individuality, embodying the core values of UGG and Alok Vaid-Menon’s advocacy for self-expression and pride.

Read more about UGG x Pride here.