PUMA IS BACK with NITRO FOAM technology

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by Stephen Gould
March 18, 2021

PUMA IS BACK in the performance running game with NITRO FOAM technology featured in our RUN PUMA collection. I’m super proud of what my team and I were able to accomplish with this one!

In order to launch RUN PUMA in a BIG BIG way, I partnered with my friends at EWI Worldwide and Stephen Gould to bring the story to life in a multi-channel arc starting at our NYC Flagship store on 5th Ave, extending into selected locations of JackRabbit Running (Running Specialty Group) across the country. The story starts at PUMA NYC, where we did our first full window real estate takeover, inviting you into the store to experience our RUN CHALLENGE at the immersive landing zone, and then upstairs to our 2nd floor RUN/TRAIN section, where you can be gait analyzed to ensure you’re being fit for the perfect RUN PUMA shoe to smash your goals!

If you haven’t done so already, check it out.

…for a super dynamic online experience detailing all of our newest run technology including NITRO FOAM, RUN GUIDE, PUMA GRIP and more! And, discover why PUMA Deviate Nitro was awarded 2021 Editors Choice by Runner’s World Magazine!

Corey Del Zotto
   Senior Director of Brand Experience, PUMA Group