With decades of experience across a variety of industries, our team is ready to help you select the right packaging solution for your product. We work closely with our clients at every step of the way, ensuring that your product will reach the market and make an impact.
Packaging is more important than ever for differentiating your product from your competitors. Now, more than ever competition is everywhere you turn, both on physical store shelves and in online shops. Shipping and distributing goods has never been easier. The glut of brands means that marketing departments need to have a strategy for making their goods visible and memorable. Custom product packaging has become an important part of many brand playbooks because packaging is one of the most crucial touchpoints with customers. Particularly for new entrants, having creative and memorable packaging can go a long way toward establishing a presence in the market.
Custom Design Packaging
Creative product packaging from Stephen Gould can help your business’s packaging stand apart from the competition. Our team of design engineers specializes in custom product packaging that can maximize your product’s performance during all aspects of the supply chain including shipping, handling and storage.
We can help you navigate the challenges you face in packaging by designing a solution around your specific needs.
We’ll work with your organization to develop solutions that provide strength and protection throughout your distribution channel, durability and ease of use in retail environments, and eye-catching designs to guide and attract end users.
The Benefits of Custom Packaging
Packaging is about first impressions. It takes a split second for a customer to make a decision. Either selecting your product or a competitor’s. Consumer packaging design speaks not only to a company’s reputation, professionalism, and attention to detail but also directly to the consumer. That is why Product packaging is so important, it can be the difference between sales and lost opportunities.
Custom packaging can be bold or subtle. Bright colors, unexpected shapes or cuts, and memorable use of logos and copy can make a splash in some industries. Many direct-to-consumer brands now use their shipment boxes and sleeves as another marketing opportunity, creating branded packaging instead of another anonymous brown box.
Other custom packaging applications may not be immediately visible, but become apparent upon closer inspection. For example, using materials and finishes that aren’t the usual corrugated cardboard can signal that your product is more elevated than its competitors. With the explosive growth of ecommerce, consumers now expect a unique unboxing experience, so all the little details of packaging design are more important than ever in crafting a memorable customer experience.
Though there is no shortage of stock and off-the-shelf packaging options, some products are better served by custom packaging. Sometimes this is a function of the product’s size and shape. Designing a custom packaging set-up may be required for product safety reasons. Foams and inserts can be cut and molded to the exact specifications of the product to ensure that it is not damaged in transit. Even something as small as placing your product in the box a different way can make a huge impact on your shipping costs.
By precisely tailoring packaging to the product size, custom packaging also reduces waste by eliminating excess material. Advances in packaging materials also make it possible to offer a greater range of recyclable and compostable product packaging options that still look refined and upscale.
Our Team
Stephen Gould offers product packaging solutions for a wide range of retail industries including food and beverage, beauty and cosmetics, medical and pharmaceuticals, consumer electronics, and more. Our custom packaging options can help protect your goods, boost brand awareness, and entice each customer to choose you whether you’re selling your products in stores or online. We invest in the latest design, printing, production, and distribution technology to offer the widest range of packaging solutions possible. Our team of industry leading experts have created packaging for some of the most recognizable brands in the world, as well as start-up products, private labels, and specialty brands.
Our team has earned a reputation for solving complex problems and finding creative solutions that save our clients time and money. We can help you assess your packaging needs and devise a customized solution that will help your business grow. Whether you’re looking to prototype new form factors, source sustainable materials, or redesign your brand identity, Stephen Gould can leverage our knowledge, experience and expertise to help you succeed. Contact us today to learn more about our packaging products and services.
