Following last night’s Grammy Awards, Lady Gaga took home Album of the Year for Mayhem, marking another milestone in an already legendary career.
Behind the scenes, Stephen Gould supported the Mayhem album campaign by helping bring Yung Studios’ creative vision to life in a fully manufacturable format for Grammy consideration. Led by Grant Challinor from our Fremont office, the project brought together Yung Studios, the Fremont Design Center, and our Shenzhen team to transform bold creative concepts into a custom rigid presentation box.
The final piece featured an intricate pop-up structure, a multi-page picture book, and layered print elements that captured the theatrical energy of the album. Executed under an accelerated timeline, the project required close coordination across design, manufacturing, and assembly teams to ensure every detail was delivered without compromise.
The result was a striking presentation piece delivered directly to Grammy judges as part of the official album submission process.
Congratulations to Lady Gaga and the team behind Mayhem. Supporting visionary work with disciplined execution and precision manufacturing is what defines Stephen Gould.
