Built to Scale

By combining creative design, structural engineering, sourcing expertise, and production management, Stephen Gould delivered packaging that reflected the brand’s elevated identity while creating a scalable foundation for future growth.

The Challenge

After experiencing inconsistent communication, extended lead times and quality concerns with a previous packaging supplier, Vabare Skin sought a single partner that could simplify the process and support an ambitious product launch. The founder had a clear vision for the brand’s premium appearance and refused to compromise on the materials that would help differentiate it in the market.

Finding the right specialty paper has become one of the project’s biggest challenges. Multiple options were reviewed during several in-person collaboration sessions, yet none fully captured the luxurious look and feel the customer envisioned. When traditional regional suppliers were unable to source the desired imported paper, the team developed a new sourcing strategy to keep the launch on track.

The Solution

Stephen Gould’s Columbus team became a true extension of the customer’s business, providing a single point of contact from concept through production. Working alongside the Indianapolis Design Center and trusted manufacturing resources, the team developed the complete secondary packaging program, including graphic design, structural design, rapid prototyping, and production coordination.

Rather than asking the customer to settle for an alternative material, the team expanded its supplier network and located the exact imported Italian specialty paper through a California manufacturing resource. The solution preserved the premium aesthetic the customer envisioned while refining the package structure into an efficient friction-lock carton that enhanced both presentation and functionality.

The initial launch included a custom 30-count folding carton for oil cleansing wipes and a premium 60-count pouch for compressed towels, creating a cohesive retail presentation that reflected the premium quality of the brand itself.

“The team took the time to understand our brand and translated that vision into beautifully created outer packaging for both of our launch products. The final result is sophisticated, functional, and thoughtfully designed—creating an unboxing experience that reflects the quality of what’s inside.”

Jillian Schaeffer, Founder, VABARE Skin

The Result

Vabare Skin successfully launched its new skincare line with premium packaging that captured the founder’s vision and elevated the customer experience from the very first interaction. More importantly, the project established Stephen Gould as a trusted long-term resource capable of supporting future product introductions, packaging development, and operational growth.