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Innovation and Collaboration Lead to Ground-Breaking Success in the Hydration Space

All Work

MXXY is renowned for its innovative approach to hydration, tailored to meet the demands of endurance athletes

The Challenge

In the pursuit of revolutionizing the hydration industry, Drew Dawson and Nicolas Belgum, the visionary founders of MXXY, faced a formidable challenge. Their dream was to bring to life a groundbreaking product that would redefine the way we think about hydration. This endeavor required more than just ambition; it demanded trust, collaboration, and expertise. Drew and Nicolas knew that turning their vision into reality was not a journey he could take alone. It all started with a science fair project-like prototype, an ambitious goal, and the need for the right partners.

The Solution

With Kama Best and Bob Challinor at the helm for Stephen Gould, the hydration system underwent a significant transformation, evolving into a versatile and modular solution including features like stackable reservoirs, a user-friendly zipper, and precise dial disengagement, all meticulously designed for an optimal user experience. On a pivotal trip to China, our on-the-ground presence enabled real-time problem-solving, idea exchange, and continuous design improvements throughout the product’s development, and met rigorous quality standards for the system’s liquid components and vacuum seals. It was during this trip that Drew and Nicolas realized their vision become a reality, as they witnessed the first ultrasonic welds, marking a turning point in the product’s development.

The Result

Drew and Nicolas’ journey, marked by trust and collaboration, resulted in an innovative and groundbreaking product that finally brought his vision to life and exceeded expectations. Their emphasis on trust and collaboration highlights the significance of relationships in the world of innovation. MXXY has successfully launched, and the company has plans for future expansion.

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